Selling Process

Our team has the expertise to guide both new and seasoned sellers through Vancouver’s dynamic real estate market. With streamlined processes and professional advice, we ensure a stress-free experience that aligns with your financial objectives. By understanding your short and long-term goals, we help you navigate your relationship with money and property. Our patient and attentive approach acknowledges that each client’s journey is unique.

Understanding your real estate and financial objectives

Before embarking on the journey of selling your property, it’s crucial to identify and understand your real estate and financial objectives. Our team has the expertise to guide you through this critical step and provide tailored advice to meet your unique needs. We’ll evaluate your short-term and long-term goals, work with your mortgage professional to review your existing equity, past loans, and future financing options, ensuring that you have a clear understanding of your financial position that will help you make informed decisions throughout the selling process.

Market Research and Pricing

Every property has its unique characteristics, which is why we prefer to meet with you at your property to accurately evaluate its features and determine a fair market value. During the listing presentation, your advisor will discuss the marketing plan and explain the multitude of factors that influence pricing, such as current market stats, competitive pricing, and the assessed value of your home. We believe that transparency and communication are key to a successful home selling experience, which is why we encourage you to ask any questions and review the listing contracts with us, though you don’t necessarily have to sign them immediately.

Preparing Your Home for Sale

Our team has partnered with renovators, stagers, and other professionals to prepare your home ready for our camera crew to develop a stunning virtual experience for potential buyers. Our experts will provide you with valuable tips on decluttering, organizing your home, and renovating which can make it more appealing to potential buyers.

Marketing and Promotion Strategy

Our team understands that reaching the largest possible audience of potential buyers is crucial when it comes to marketing your property. To achieve this, we leverage North America’s largest platform for real estate listings, the Multiple Listing Service (MLS), which is used by 97% of buyers for their online home search. Our marketing strategy is tailored specifically to your property’s unique features and strengths, designed to appeal to potential buyers. In addition to MLS, targeted ads on social media and QR scanners, social groups and pages and paid marketing campaigns on various websites, we also utilize our extensive realtor networks and brokerage network to reach even more buyers.

Communication and Feedback

After listing your property on MLS, we will provide you with weekly updates on the performance of your listing, including the number of impressions on all websites and the conversion rate of showings. These data insights will help us determine if any adjustments need to be made to the marketing strategy. In addition, we will gather feedback from potential buyers who have visited your property to identify any issues that may be hindering a successful sale. Communication is key to a successful home selling experience, and we are committed to keeping you informed every step of the way. Our goal is to work with you to achieve your real estate objectives in the most efficient and effective manner possible.

Offers Negotiation and Acceptance

When offers start rolling in for your property, our team will help you decide which ones to accept, reject, or counter. We will ensure that you are fully informed and educated about each offer and its terms, including buyer conditions like financing, home inspection, title review, and sale of their property, so you can make an informed decision that aligns with your real estate and financial objectives. We use our proven negotiation skills to help you achieve the best possible price for your property. After you have accepted an offer, we work closely with your lawyer and bank to ensure that all necessary documents are in order for a smooth closing.

Closing and Possession

On closing day, legal ownership of your property will be transferred to the buyer and you will receive the funds from the sale, after paying any outstanding costs and fees. On possession day, you will hand over the keys to the buyer to complete a successful sale.

Compare listings